and pharmaceuticals company Kowa, watch brand Seiko and Boss (formerly Hugo Boss) in Japan. Handsome and charismatic, he has been a hit with brands on both sides of the Pacific, with 13 partnerships that include Fanatics and Topps in the U.S. For example, NBA stars LeBron James and Stephen Curry earn an estimated $70 million and $50 million, respectively, from their off-court activities.īut Ohtani, who was born in Japan and played there professionally for five seasons, has grown into a marketing superstar since signing with the Angels in 2017. Generally, baseball players have had relatively limited marketing opportunities because of the hyper-regionalization of the sport, an aging fan base, the grueling schedule of the season and competition from top athletes in other leagues.
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